Let’s Reimagine Play
What if play isn’t a break from learning and work, but the engine behind them?
Play@TED is a partnership between TED, the LEGO Group, and the LEGO Foundation aimed at inspiring a global movement to transform how we think about play. Together we will showcase how creative play can be a game-changer and help shape brighter minds, braver ideas, and a more imaginative future for everyone.

Play@TED Originals

The creative genius of sneaker design
Designer Salehe Bembury turns sneakers into stories — like a sunset-colored shoe and footwear with a hiking whistle in the heel. In conversation with TED's Cloe Shasha Brooks, Bembury walks through some of his most coveted drops (for Crocs, New Balance, Versace and more) and breaks down the risk-taking behind his work.

The fascinating reason you loved peek-a-boo
In Italy, it’s called il gioco del cucù. Palestinians say ba' 'éno. And in Japan, it’s inaīnaibā! Peek-a-boo is a near universal source of laughter and connection for infants and adults— it’s the first game that almost everyone plays. So what is it about this goofy game that babies love so much? Dig into how this simple game promotes the development of our cognitive, motor, and social skills.

How to raise kids who question AI
AI education researcher Randi Williams has spent years studying how kids interact with technology and toys, and what she's found should make every parent stop and think. She reveals how, as tech companies embed AI inside toys, children are forming strong emotional bonds with machines. Explore what this means for their development — and why a playful fix might start with teaching kids to break the things they love.

The power of imagination - onstage and off
When professional child actor Suki Hillier landed the title role in "Matilda The Musical," she thought she would have to learn how to become someone else. Instead, she realized she had known the role since she was three, when she playfully tried to move objects with her mind the way Matilda does. In this joyful talk, she reveals the similarities between the stage and life — because imagination isn't about escaping the world. It’s a way of building one.
I am...
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Never Stop Playing!
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